What is a decal and where is it used. – Printanika

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Types of decal techniques: their pros and cons

Hot decal technology is an excellent option for advertising, applying a logo and decoration to products made of ceramics, earthenware, glass or porcelain. Plates with unique designs or mugs with cool inscriptions: printing any ideas is possible using this method. Clear advantages of the technique:

  • Clarity of colors (bright colors and their saturation do not fade with prolonged use).
  • Wear resistance (the pattern does not wear off or deform when in contact with detergents and sponges).
  • Printing on different surfaces (bottom, handle, bends, inside, etc.).

Special thermal equipment is used for hot decaling

Cold decal technology is used on products that cannot be fired. This method speeds up production, but makes the design more vulnerable to damage. However, it is used to create the popular chameleon mug.

How to use this “decal printing” chart?

Suppose you need to print a decal of 333 sheets of a given format, where there will be full-color printing, plus 3 additional colors, one of which is gold with 15-20% fill. To calculate we take the following: 1. The cost of full-color photoforms (1st sheet) is 6000 rubles2.

The cost of a gold photo form (1st sheet) is 3000 rubles3. The cost of a photo form of 2 additional colors (1st sheet) is 1500 rubles * 2 = 3000 rubles (we count only two forms, since we already counted the third one as gold) 4. We count the cost of one sheet (column for 300 sheets at the intersection of the lines “full color” and “cost of additional color”)

– 134 rubles (9 rubles * 3 colors) = 155 rubles 5. We calculate the percentage of increase in the price of a sheet due to the addition of gold in printing – 155 rubles 75% = 271 rubles 25 kopecks This is how we got the cost of one sheet in a circulation of 333 sheets without the cost of the preparatory stage, i.e. . without the cost of the first trial print.6.

We sum up all the positions and get the cost of the entire circulation: 6000 rubles (4 photo forms in full color) (1500 rubles * 3 colors) three photo forms in additional colors (271 rubles 25 kopecks * 333 sheets) = 100826 rubles 25 kopecks with VAT final cost for the entire circulation.7. If you do not want to cut the decal along the contour with scissors (for example, if the decal is round (on a plate)), then for convenience you can coat the decal with selective varnish, in this case it will cost (increased cost of circulation)

1500 rubles (333 sheets * 3 rubles) = 2499 rubles for the entire circulation TOTAL: At the exit you receive 340 sheets of tracing paper lined for storage and transportation (we always provide 2-3% of the decal over the circulation for possible defects when sticking, so you do not need to order and pay for extra sheets for stock for the circulation) with a total cost of the entire circulation of 103,325 rubles 25 kopecks with VAT

For example, another small calculation on how to use the table, for example, we print a decal of only 25 sheets in 2 colors: 3000 rubles (25 sheets * 122 rubles) = 6050 rubles for the entire circulation including VAT!

Any decal for this format is calculated only upon request!

There is also a print format of 1000×700

Examples of sheet formats

Decal printing

Many of us remember transfers that were bought in childhood, soaked in water and glued to any available surface, be it a notebook, diary or refrigerator. We had no idea then that this activity was called “decoupage”, and the paper was called “decal paper” or “gummed paper” and it was processed in a special way so that when it gets wet in water, the top varnish layer with the picture is removed from this paper, which is then glued to the right place. It turns out that such decoration using the decoupage technique has been known for hundreds of years and furniture was previously decorated in this way. Of course, at that time there were no decals and they were simply decorated with cut-out pictures followed by layers of varnish, but progress did not stand still and decals or sliders appeared, which were much easier to glue and then coated with varnish for stability. Sliders have also found application in the hot decal technique, when a film with a picture is glued to dishes, ceramics, glass, coated with a special varnish and fired in an oven. After this, the dishes decorated with the picture are not afraid of water.

I would also like to say something about modeling various equipment, such as ships or airplanes. Modellers also use stickers for models, or “decals” as they call them, which are printed on the same film as decoupage cards and which we have.

Sliders for nails have also been used, when cut-out decals are glued to nails and covered with varnish. There are no limits to your imagination here, because as pictures you can use both ready-made ornaments and any pictures you like, even photographs.

We are ready to help you decorate your world with the help of decals. Using our modern equipment, we can quickly produce for you a film for printing sliders and decoupage cards, which can be anything: for light or dark surfaces, you can use paint with glitter, luminous, pearlescent, foil, rhinestones, in general, the flight of your imagination can only be limited by the range of paints produced by the world’s leading manufacturers, and this range is very large. In addition, our equipment allows us to print sheets of film up to A2 in size (420×600 mm), which will allow us to produce large-sized decoupage cards for you.

All products and prices can be viewed in our online store!
There you can buy nail sliders and blank film for printing your own sliders. We constantly hold various promotions and have a cumulative system of discounts for regular customers.

Printing decals in sheets with inks for decaling porcelain, ceramics or glass.

Printing on semi-automatic machines – sheet working field format: 240x330mm 340x530mm and 530x700mm with German decal paints – HERAEUS, CERDEC, FERRO.

Price list for printing with overglaze paints on porcelain (or glass) (working (useful) print area of ​​240mm x 330mm is taken as the basis). The total area of ​​filling is 50% -60%. The price is final (regardless of the complexity of the print) and is subject to adjustment only downwards!

We use 3 types of decal dyes with firing temperatures (560-580 degrees, 610-640 degrees, 760-780 degrees). In some cases, you can print the decal with other collections of paints (for example, interglaze or underglaze), but for non-standard paints the price list below does not apply, these orders are considered individually!

Price list for printing decal sheets with a printing area of ​​240x330mm, prices in rubles including VAT

Number of colors 50 sheets 100 sheets 200 sheets 300 sheets 400 sheets 500 sheets 1000 sheets 2000 sheets 3000 sheets 1st sheet
1 102 98 94 90 88 85 76 72 70 1500 RUR
2 122 109 104 98 93 88 81 75 73 3000 rub
3 144 120 114 106 97 92 84 78 76 4500 RUR
4 164 131 123 114 102 95 89 82 79 6000 rub
5 182 144 134 122 107 98 93 86 82 RUR 7,500
6 202 154 142 131 111 102 97 90 86 9000 rub
Full color CMYK
190 153 144 134 118 111 101 90 88 6000 rub
We’re standing. Add. Colors
60 57 30 27 24 12 12 9 9 2100 RUR
One of the colors is gold, platinum
75%-150% 75%-150% request request request
3000 rub
Selective varnish (per sheet)
8 RUR 4 RUR 4 RUR 3 RUR 2rub 0 0 0 0 1500 RUR

Price list for printing decal sheets with a printing area of ​​340x530mm, prices in rubles including VAT

Number of colors 50 sheets 100 sheets 200 sheets 300 sheets 400 sheets 500 sheets 1000 sheets 2000 sheets 3000 sheets 1st sheet
1 204 196 186 180 176 170 152 144 140 2600 RUR
2 244 218 ​​ 208 196 186 176 162 150 146 5200 rub
3 288 240 228 212 194 184 168 156 152 7800 RUR
4 328 262 246 228 204 190 178 164 162 RUR 10,400
5 364 288 268 244 214 196 184 172 164 RUB 13,000
6 404 308 284 262 222 204 194 180 172 RUB 15,600
Full color CMYK 320 306 288 268 236 222 202 180 176 RUR 10,400
We’re standing. Add. Colors 120 114 60 54 48 24 24 18 18 3800 RUR
One of the colors is gold, platinum 75%-150% 75%-150%



5200 RUR
Varnish along the decal contour (per sheet) 16 rubles 8 RUR 8 rubles 6 rubles 4rub 2 0 0 0 2600 RUR

Price list for printing decal sheets with a printing area of ​​530x700mm, prices in rubles including VAT


Approximately. We take the price list 340×530 as a basis and multiply all positions by 2.

Decal technique from the company “pro-printing”

For those who are looking for the optimal price-quality-time ratio, decal technology is the best choice. There are still a lot of nuances, and at the PRO-Pechat company you can get more information about decaling techniques, prices for work and place an order for an original souvenir with an inscription, a gift for friends with a photo, applying a logo to various products, etc. Contact us!

Decal technology and its features

Decal is a printing technology, the essence of which is to transfer an image onto a base using a design printed on paper. The process itself consists of several stages:

  • Print.
    A design is formed in advance on gummed paper coated with dextrin or gelatin (water-soluble substances) using silk-screen or offset printing using special inks.
  • Sticker.
    The finished image is moistened and then transferred to the desired surface.
  • Firing or varnishing.
    Depending on the type of application, the work carried out is fixed using high-temperature equipment (hot decal) or the design is coated with colloidal varnish on a laser printer and then dried (cold decal).

It is worth noting that: a professional approach to business, the necessary knowledge and skills, modern equipment, high-quality materials are essential components of an excellent result. Experienced craftsmen know that decal:

  • Available in glossy and matte.
  • Allows the use of dyes with additives of precious metals (gold, platinum).
  • Has restrictions on the size of the picture (lines – no less than 0.1 mm, spaces – no less than 0.15 mm, etc.).
  • Divided into full color and by color.
  • It can be hot or cold.


So, decaling is a rather labor-intensive and complex method of printing, requiring quite a long pre-press preparation. The advantage of decaling is the fairly high wear resistance and colorfulness of the image, as well as the long service life of the branded product.

The advantage of sublimation printing is the relative simplicity of this type of application; you can order ready-made T-shirts with prints. Sublimation can be done at home, since no special equipment is required to produce the image, or to attach the print to the product. When using sublimation printing, no hot firing is required, but a simple heat press is used.


Of course, sublimation is a cheaper and more practical method of application, but it is less durable than decaling. However, for branding products, applying logos, pictures, and creating colorful gift items, sublimation printing on tableware is preferable.